DIGITAL MARKETING // AWARENESS TO PURCHASE
Turn digital roadblocks into highways.
Digital marketing is very simply bringing what you have to market — but the road there is all detours and dead ends, and it keeps rerouting now that buyers start as often in an AI answer as on a results page. 713IT is a full-service firm that clears the route for B2B and B2C companies, the whole way from awareness to purchase.
WHAT WE OFFER
Every channel under one roof.
One strategy, one team — so your brand sounds the same wherever a customer finds you.
Brand Creation
Name, voice, identity, and the rules that keep it consistent everywhere it shows up.
Graphic Design
Ad creative, social assets, print, and everything else your brand needs to look like itself.
Copy Writing
Words that sell — ads, pages, emails, and campaigns written to be acted on.
Video Production
Short-form and brand video for the places people actually watch — social feeds, landing pages, and ads.
Strategy Planning
The plan behind the spend: audience, channel mix, budget, timeline, and what counts as a win.
Social Media Marketing
A posting plan, content your audience engages with, and community management across the platforms your buyers use.
Content & Blogging
Regular content that earns search traffic, feeds AI answers, and gives your other channels something to point at.
Email Marketing
Subscriber lists, sequences, and sends that keep you in front of people who already opted in.
Marketing Automation
Nurture sequences, lead scoring, and CRM hand-offs — so follow-up happens on its own instead of when someone remembers.
Local SEO
Showing up when someone nearby searches for what you do — Google Business Profile, maps, listings, and reviews.
Organic SEO
Technical health, keywords, and content structure that move you up the results page and keep you there.
AI Search Visibility
Getting cited by AI Overviews, ChatGPT, and the forums they pull from — because plenty of buyers never reach a results page.
Reviews & Reputation
Earning reviews, replying to them, and keeping what people find about you consistent — a trust signal buyers and AI both read.
Paid Search & Social
Google, Meta, and beyond — keyword research, audience targeting, A/B tests, remarketing, and call tracking against a KPI you set.
Landing Pages & CRO
Single-purpose pages built to convert traffic you already pay for, then tested and tuned to convert more of it.
Analytics & Reporting
Tracking set up properly first, then plain-language reporting on what ran, what it cost, and what it returned.
HOW WE WORK
The familiar channels — and the ones just arriving.
713IT is a full-service digital marketing firm that supplies tools for B2B and B2C companies across the buyer's journey, from awareness to purchase. We handle and consult on all of the more familiar areas — paid advertising, content marketing, SEO, email marketing, review marketing — and we run them together rather than as separate line items.
Search itself is the channel that moved most. A growing share of buyers get their answer from Google's AI Overviews, ChatGPT, or a Reddit thread before they ever click through, so being findable now means being cited in those places, not just ranked on one. We work that alongside the familiar channels, and we use AI in the work itself — on content, targeting, and follow-up. Whether your plan is already running and you want to hone it, or you're building one from nothing, we have the team to help.
Any starting point
Hone a plan that's already working, or build one from nothing. Either way, the first step is a consultation around your brand.
Measurable by default
Paid ads and SEO report on themselves. We set the targets up front so every channel can be judged on a number, not a feeling.
Ahead of the shifts
AI answer engines, platform changes, influencer marketing — we track what's actually moving traffic and tell you when it's worth your budget.
STRATEGY // EVERY STAGE
Eliminate the digital divide.
Measurable platforms like paid ads and SEO are increasingly important to businesses like yours — as are communications like email subscriptions and establishing brand awareness. 713IT offers strategic digital solutions for your business at every stage.
- One strategy behind every channel, not a dozen disconnected efforts
- Targets agreed up front, so each channel is judged on a number
- Visibility in AI answers as well as search results
- Reporting you can read without a marketing degree
THE BUYER'S JOURNEY
From awareness to purchase — and back again.
Channels don't work in isolation. Each stage needs a different job done, so we map the mix to where your customer actually is. Buyers rarely walk it in order any more — an AI answer can drop someone straight onto a blog post ready to buy — so every page has to be able to convert on its own.
Awareness
They don't know you yet. The job is showing up in front of the right people.
- Brand creation
- Graphic design
- Social media
- Video
Consideration
They're comparing you to three other options. The job is being the easiest one to trust.
- Organic SEO
- Local SEO
- AI search visibility
- Reviews & reputation
Purchase
They're ready. The job is removing every reason to hesitate on the way to the button.
- Paid search & social
- Landing pages & CRO
- Conversion copywriting
Retention
They already bought. The job is being the obvious choice the second and third time too.
- Email marketing
- Marketing automation
- Analytics & reporting
START HERE // ONE BUSINESS DAY
A consultation around your brand.
Reach out and we'll schedule a consultation built around what you're selling, who's buying, and what's already running.
READY WHEN YOU ARE
Let's build a strategy around your brand.
Reach out and we'll schedule a consultation — whether you're honing a plan that's already working or building one from the ground up.
// Real people answer · 24/7